🕯️ Manufacturing Costs (Wholesale)

Based on industry data, the average cost to manufacture scented candles in India is:

  • Standard Scented Candles: ₹80 – ₹250 per unit
  • Luxury Candles: ₹400 – ₹1,000 per unit

These costs include raw materials such as wax, fragrance oils, wicks, and packaging. Teal Tree India

🏷️ Retail Price Range

Retail prices vary based on brand positioning and product quality:

  • Budget Segment: ₹120 – ₹500
  • Mid-Range Segment: ₹500 – ₹1,500
  • Premium/Luxury Segment: ₹1,500 – ₹5,000+

For instance, Bath & Body Works offers 3-wick candles priced at ₹1,999 and single-wick candles at ₹1,299 each. Bath and Body Works

💰 Suggested Selling Prices (MRP)

To ensure profitability, consider the following markup strategies:

  • Standard Candles: Sell at 2–3 times the manufacturing cost
  • Luxury Candles: Sell at 3–4 times the manufacturing cost

For example, a candle costing ₹200 to manufacture could be sold at ₹600 to ₹800, depending on the market segment.

📍 Consumption Areas & Categories

Candles are popular in various settings and for different purposes:

CategoryCommon Use AreasPrice Range
Home DécorLiving rooms, bedrooms₹300 – ₹1,500
Spa & WellnessSpas, wellness centers₹500 – ₹2,000
GiftingFestivals, special occasions₹500 – ₹3,000
Hotels & HospitalityLobbies, rooms, restaurants₹1,000 – ₹5,000
Retail & Online StoresE-commerce platforms, boutiques₹200 – ₹2,000

🧾 Cost Breakdown for 200g Candle

A typical 200g scented candle might include:

  • Wax: ₹40 – ₹80
  • Fragrance Oil: ₹30 – ₹60
  • Wick & Dye: ₹10 – ₹20
  • Packaging: ₹20 – ₹50
  • Labor & Overheads: ₹20 – ₹40

Total Manufacturing Cost: ₹120 – ₹250

Suggested Retail Price: ₹300 – ₹800



TYPES OF FLAVOUR

1. Floral

  • Examples: Rose, Jasmine, Lavender, Gardenia, Lily, Magnolia
  • Mood/Effect: Romantic, calming, uplifting
  • Use Areas: Bedrooms, living rooms, spas

2. Fruity

  • Examples: Citrus (Orange, Lemon, Grapefruit), Apple, Berry, Peach, Mango
  • Mood/Effect: Energizing, refreshing
  • Use Areas: Kitchens, bathrooms, offices

3. Woody / Earthy

  • Examples: Sandalwood, Cedarwood, Patchouli, Oakmoss, Vetiver
  • Mood/Effect: Grounding, relaxing, warm
  • Use Areas: Living rooms, libraries, meditation spaces

4. Spicy / Oriental

  • Examples: Cinnamon, Clove, Nutmeg, Cardamom, Ginger, Vanilla
  • Mood/Effect: Cozy, warm, festive
  • Use Areas: Dining rooms, living rooms, special occasions

5. Fresh / Oceanic / Clean

  • Examples: Sea breeze, Rain, Cotton, Aloe, Green Tea
  • Mood/Effect: Fresh, calming, neutral
  • Use Areas: Bathrooms, offices, spas

6. Gourmand / Edible

  • Examples: Chocolate, Coffee, Caramel, Honey, Vanilla, Coconut
  • Mood/Effect: Comforting, indulgent
  • Use Areas: Kitchens, cafes, gift candles

7. Herbal / Green

  • Examples: Mint, Eucalyptus, Basil, Rosemary, Thyme, Sage
  • Mood/Effect: Refreshing, invigorating
  • Use Areas: Workspaces, bathrooms, health/wellness areas

MARKETING TIPS 

1. Local Retail & Pop-Up Shops

  • Partner with local stores: Place your products in gift shops, lifestyle stores, or wellness centers.
  • Pop-up stalls: Set up temporary stalls in malls, exhibitions, local markets, or fairs.
  • Sampling: Give small product samples to attract interest and encourage purchases.

2. Flyers, Posters & Brochures

  • Distribute flyers or brochures in residential areas, offices, cafes, gyms, and community centers.
  • Design eye-catching visuals with clear product benefits and pricing.
  • Highlight offers, bundles, or festive deals.

3. Local Events & Workshops

  • Workshops / DIY sessions: Host small workshops to teach making candles, tea bombs, or crafts.
  • Community events: Sponsor or participate in local fairs, school events, or wellness sessions.
  • Offer hands-on experiences to create curiosity and engagement.

4. Word-of-Mouth & Referral

  • Encourage existing customers to refer friends, family, or colleagues.
  • Offer small incentives, e.g., a free sample or discount on next purchase.
  • Leverage neighbors, friends, and local networks for free promotion.

5. Product Placement

  • Place products in cafes, salons, yoga studios, hotels, or spas with permission.
  • Use attractive display arrangements to catch attention.
  • Ensure product labeling highlights benefits, fragrance, and brand story.

6. Corporate & Bulk Gifting

  • Approach local businesses, hotels, or offices for gifting products during festivals or events.
  • Offer branded sets for weddings, corporate events, or employee gifts.

7. Guerrilla Marketing

  • Creative physical displays: Chalk art, window displays, or small installations in high-traffic areas.
  • Interactive demos: Allow passersby to smell or try the product.
  • Collaborate with local cafes or salons for in-store mini-experiences.

8. Free Publicity

  • Share your product story with local newspapers, radio stations, or community newsletters.
  • Highlight handmade, eco-friendly, or wellness benefits.