FLAVOUR FRAGRANCE
- Floral: Rose, Jasmine, Lavender.
- Fruity: Citrus, Apple, Mango.
- Woody: Sandalwood, Cedarwood.
- Sweet & Gourmand: Vanilla, Chocolate, Coffee.
- Fresh: Ocean breeze, Eucalyptus, Mint.
FRAGRANCE CANDLE USES
- Aromatherapy – Helps in relaxation, stress relief, and mood enhancement.
- Home Décor – Adds elegance, style, and warmth to interiors.
- Ambience Creation – Creates a cozy, romantic, or festive atmosphere.
- Meditation & Yoga – Enhances focus and calmness during spiritual or wellness practices.
- Sleep Aid – Certain scents (lavender, chamomile, sandalwood) promote better sleep.
- Air Freshening – Masks unpleasant odors in rooms, bathrooms, or kitchens.
- Gift Purpose – Popular as personalized or luxury gifts.
- Special Occasions – Used in weddings, birthdays, festivals, or romantic dinners.
- Spa & Massage Therapy – Complements relaxation treatments with soothing aromas.
- Festivals & Religious Rituals – Enhances prayer or festive settings.
- Seasonal Vibes – Scents like cinnamon, pine, or pumpkin spice bring festive/holiday moods.
- Romantic Settings – Perfect for date nights or anniversaries.
- Focus & Productivity – Citrus or peppermint scents can boost concentration.
- Stress Relief – Reduces anxiety and helps create a peaceful environment.
- Luxury Branding – Used in hotels, boutiques, and salons for signature scents.
TARGET AUDIENCE LIST
- Young Professionals – Seeking lifestyle upgrades & stress relief.
- Home Makers & Families – For ambience, décor, and festive use.
- Spa & Salon Owners – For professional wellness services.
- Yoga & Meditation Practitioners – For focus and relaxation.
- Couples – For romantic and cozy experiences.
- Gift Shoppers – Individuals buying for birthdays, weddings, festivals, and corporate events.
- Hotels & Resorts – For luxury ambience and guest experience.
- Corporate Buyers – For gifting employees, clients, or event souvenirs.
- Students & Creative Professionals – For concentration and productivity boost.
- Luxury Lifestyle Consumers – Premium buyers looking for branded candles.
Zero-Marketing Growth Strategies for Fragrance Candles
1. In-Store & Word of Mouth
- Place candles at your own shop counter or partner shops (salons, boutiques, cafés).
- Offer trial burns in stores so customers smell before buying.
- Encourage repeat buyers through refill discounts.
2. Packaging as Marketing
- Use luxury, eco, or unique jars that customers reuse.
- Print simple but bold labels that look premium on shelves.
- Add QR codes with fragrance story (no paid ads needed).
3. Community & Events
- Gift small-size candles at local events, weddings, festivals, or religious functions.
- Partner with event planners – they’ll showcase your candle brand at no marketing cost.
- Local fairs & exhibitions (low stall fee = not marketing spend but sales channel).
4. Customer Experience
- Provide a signature fragrance that is hard to find elsewhere (your unique selling point).
- Sell customized candles with names/quotes – this increases gifting sales organically.
5. Retail Placement (Zero Ads)
- Sell through stationary shops, bookstores, gift shops, supermarkets.
- Create bundles (fragrance + holder + lighter) – attractive without needing ads.
6. Referrals & Loyalty
- Simple word-of-mouth chain: “Bring back 1 friend → you both get ₹50 off.”
- Doesn’t need online promotions, works in offline store model.
7. Zero-Cost Digital Presence (Optional, not Paid Marketing)
- Use free WhatsApp groups to showcase designs and new arrivals.
- List on free directories (Google My Business, Justdial) – no paid campaigns.
- Encourage customers to share candle pictures on their own socials (user-generated content).
Minimum Investment Breakdown (India context):
Raw materials: ₹5,000 – ₹15,000(Soy/paraffin wax, fragrance oils, essential oils, wicks, jars/tins, dyes)
Basic equipment: ₹3,000 – ₹8,000
(Melting pot, thermometer, molds, measuring tools, safety gear)
Branding & packaging: ₹2,000 – ₹10,000
(Labels, stickers, eco-friendly packaging, logo design)
Marketing setup: ₹0 – ₹5,000
(Instagram, WhatsApp, free Canva designs, basic ads if needed)
Total Small Investment Range: ₹10,000 – ₹30,000 to start.
common things used in making fragrance candles:
1. Wax (Base Material)
- Soy Wax – eco-friendly, burns clean, holds fragrance well.
- Paraffin Wax – widely used, gives strong scent throw.
- Beeswax – natural, long-burning, subtle honey aroma.
- Coconut Wax – smooth, slow burn, premium feel.
- Blended Wax – mix of soy, paraffin, or coconut for performance.
2. Wicks
- Cotton Wicks – most common, natural and safe.
- Wooden Wicks – create crackling sound, aesthetic appeal.
- Hemp Wicks – eco-friendly alternative.
3. Fragrance Source
- Essential Oils – natural, therapeutic benefits, lighter throw.
- Fragrance Oils – synthetic/natural blends, stronger scent throw, variety of options.
- Botanicals/Herbs – dried lavender, rose petals, cinnamon sticks (for decoration & light scent).
4. Colorants (Optional)
- Candle Dyes – liquid, chips, or blocks.
- Natural Powders – turmeric, mica, beetroot powder, activated charcoal.
5. Containers & Holders
- Glass jars (clear, frosted, amber).
- Tins (travel candles).
- Ceramic or concrete holders.
- Tealight cups.
6. Additives (for performance)
- Vybar – improves scent throw in paraffin candles.
- Stearic Acid – hardens wax, slows burn.
- UV Inhibitors – prevent color fading.
7. Tools & Accessories
- Pouring pitcher.
- Thermometer (for wax temperature).
- Stirring sticks/spatula.
- Wick holders/clips.
- Heat gun (to smooth tops).
1. Fragrance Candle Pricing Overview
| Candle Type / Category | Manufacturing Cost (INR) | Suggested Retail Price / Selling Price (INR) | Suggested MRP (INR) | Notes |
|---|---|---|---|---|
| Small Tealight / Votive (30-50g) | 15 – 30 | 40 – 60 | 60 – 80 | Simple scents, gift packs |
| Medium Jar Candle (150-200g) | 50 – 80 | 120 – 180 | 180 – 250 | Popular for home décor & gifting |
| Large Jar / Premium Candle (300-500g) | 120 – 200 | 300 – 450 | 450 – 600 | Luxury candles, strong fragrance |
| Luxury / Designer Candle (Scented, Special Packaging) | 250 – 500 | 600 – 900 | 900 – 1200 | For gifting, premium hotels, spas |
| Specialty Candles (Aromatherapy / Essential Oils) | 150 – 250 | 350 – 600 | 600 – 800 | Health/wellness focus, yoga, meditation |
2. Use Areas / Consumption Places by Category
| Candle Type | Low-End Use Areas | High-End Use Areas / Premium Uses |
|---|---|---|
| Tealight / Votive | Home décor, birthday cakes, small gifts | Event décor, hotel dining tables |
| Medium Jar Candle | Living room, bedroom, small office, gifts | Boutique stores, boutique cafés |
| Large Jar / Premium | Home fragrance, living room centerpiece | Luxury hotels, high-end restaurants, gifting for special occasions |
| Luxury / Designer | Special gifting, corporate gifting | Premium hotels, spa therapy rooms, exclusive events |
| Aromatherapy / Essential Oil | Yoga studio, meditation corner, wellness centers | Spa resorts, luxury wellness retreats |
0 Comments