🔥 Concept
Edible candles are dual-purpose products:
- Work as fragrance & decorative candles.
- Melt into edible syrup/chocolate/cream/oil (safe for consumption).
They can be used in restaurants, events, romantic dinners, birthdays, and gifting.
🎨 Flavour / Variants List
- Sweet / Dessert-Based: Chocolate, Vanilla, Strawberry, Caramel, Honey, Coffee.
- Fruity: Mango, Orange, Blueberry, Apple, Pineapple.
- Exotic / Luxury: Rose, Lavender, Saffron, Pistachio, Almond.
- Festival Special: Coconut-Jaggery, Cardamom, Gulkand, Butterscotch.
💰 Investment (Mini Setup)
- Raw materials (wax alternatives like cocoa butter, soy butter, ghee, coconut oil, flavouring, edible colors): ₹5,000 – ₹10,000.
- Basic molds, jars, wicks (food-grade cotton): ₹3,000 – ₹6,000.
- Packaging (glass jars, tins, labels): ₹2,000 – ₹4,000.
- Total Mini Investment: ₹10,000 – ₹20,000
🧑🤝🧑 Target Audience
- Restaurants / Cafés → For unique dining experience.
- Event Planners / Weddings → Decoration + food element.
- Gift Shoppers → Romantic & luxury gifting.
- Young Couples → Date nights, anniversaries.
- Corporate Gifts → Premium hampers.
- Festivals → Diwali, Christmas, Valentine’s Day.
📊 Pricing Structure
| Cost Type | Small (50g) | Medium (100g) | Premium (200g) |
|---|---|---|---|
| Manufacturing Price | ₹40–₹60 | ₹80–₹100 | ₹150–₹200 |
| Retail Price | ₹99–₹149 | ₹199–₹249 | ₹399–₹499 |
| Selling Price (Low Range) | ₹80 | ₹160 | ₹300 |
| Selling Price (High Range) | ₹149 | ₹249 | ₹499 |
| MRP (Max Retail Price) | ₹149 | ₹249 | ₹599 |
Profit Margin: 40–60% (depending on premium packaging & brand positioning).
🏷 Use Areas / Consumption Places (Category Wise)
🎉 Events & Celebrations
- Weddings
- Birthdays
- Anniversaries
- Romantic dinners
🍽 Food & Beverage
- Restaurants (serve edible candle butter on bread/dessert)
- Cafés (as table décor + edible chocolate sauce)
🎁 Gifting
- Valentine’s Day hampers
- Diwali / Christmas gifts
- Corporate luxury gifting
🏡 Home / Personal
- Home décor + dessert topping
- Couple dinners / self-indulgence
📢 Zero Percentage Marketing Ideas
(no/low-cost promotions)
- Live Demos in Cafés → Offer samples, let people taste + see the candle melt.
- Social Media Reels → Show candle melting into chocolate/cream for dessert plating.
- Festive Tie-ups → Partner with bakeries & gift shops (commission-based).
- Referral Offers → “Gift 1 candle, get 1 free” for first-time buyers.
- Packaging Storytelling → “A candle you can eat” slogan to attract curiosity.
- Event Planners Collaboration → Supply as return gifts/decor at weddings.
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